The Master's program Marketing Intelligence prepares you for a position in a data-driven digital marketing environment. It imparts competencies in marketing and consumer psychology, together with general management skills and a deep understanding of how to manage data.
This requires a mix of different competencies: Knowledge of relevant data sources inside and outside an organization, analysis skills, in-depth knowledge of marketing, market and consumer psychology, as well as comprehensive management skills are required to be able to act professionally in a data-oriented interdisciplinary environment.
The master's degree Marketing Intelligence brings all these different perspectives together in one of Germany's leading business schools, and provides data-oriented marketing training to experts.
The program focuses on a strong interconnection of theory and the practical application, both in the basic and the advanced modules, as well as in training and research.
With this background, graduates are well prepared for future professional challenges.
Foreign students, please note: In the MMI programme, most of the courses are held in German exclusively. Although electives will be held in English, a full command of the German language is a prerequisite for application as regular student. Applicants whose mother tongue is not German are required to be fluent in German (level D is required).
Application and Admission Prerequisites
A Bachelor's degree or equivalent first degree from a university or a university of applied sciences in a business or economic degree program or in business psychology (or a similar course), as well as 15 credits in business administration (3 of them in marketing or consumer psychology), 10 credits in empirical methods (5 of them in statistics) and a grade of 2,5 or above, based on at least three years of study, or 180 ECTS credits.
Tuition Fees
Administrative costs, fees for the student ID card and a contribution to the student body. No tuition fee for German students, EU or EEA nationals and students with a German university entrance qualification. For other international students there will be a tuition fee per semester.
The program imparts theoretical fundamentals and practical expertise. It is based on an innovative teaching and learning concept that focuses on small groups, interactive learning and the direct application of knowledge to research or practice. Courses are taught by professors who combine their professional experience with the latest research.
Starting in the second semester, the program offers different course options for the students. By choosing your preferences (e. g. elective subjects, practice and research projects or experimental working), you can structure your studies depending on your interests and career goals — even on an international level by spending the third semester abroad, if you wish. Business School Pforzheim has a high-ranking network of partner universities around the world.
The combination of traditional classroom training with blended-learning leads to an integrated framework of learning. Inverted classroom as well as action-based learning are integrated in a seamless learning concept. The "InnovationSpace" with its creative working environment inspires students to creative thinking and experimenting.
