The Master's program Marketing Intelligence prepares you for a position in a data-driven digital marketing environment. It imparts competencies in marketing and consumer psychology, together with general management skills and a deep understanding of how to manage data.
This requires a mix of different competencies: Knowledge of relevant data sources inside and outside an organization, analysis skills, in-depth knowledge of marketing, market and consumer psychology, as well as comprehensive management skills are required to be able to act professionally in a data-oriented interdisciplinary environment.
The master's degree Marketing Intelligence brings all these different perspectives together in one of Germany's leading business schools, and provides data-oriented marketing training to experts.
The program focuses on a strong interconnection of theory and the practical application, both in the basic and the advanced modules, as well as in training and research.
With this background, graduates are well prepared for future professional challenges.
The program is mainly taught in German. Applicants whose mother tongue is not German are required to be fluent in German (level D is required).
Full-time program with 90 ECTS in three semesters including Master’s thesis
Combination of a theoretical as well as a practical approach, as well as applied research
Language of Instruction
German (Level D) and English (B2)
Application and Admission Prerequisites
A Bachelor's degree or equivalent first degree from a university or a university of applied sciences in a business or economic degree program or in business psychology (or a similar course), as well as 15 credits in business administration (3 of them in marketing or consumer psychology), 10 credits in empirical methods (5 of them in statistics) and a grade of 2,5 or above, based on at least three years of study, or 180 ECTS credits.
Administrative costs, fees for the student ID card and a contribution to the student body. No tuition fee for German students, EU or EEA nationals and students with a German university entrance qualification. For other international students there will be a tuition fee per semester.
The program imparts theoretical fundamentals and practical expertise. It is based on an innovative teaching and learning concept that focuses on small groups, interactive learning and the direct application of knowledge to research or practice. Courses are taught by professors who combine their professional experience with the latest research.
Due to the combination of different perspectives such as marketing, psychology and IT, the program prepares for leading positions in any sector or expert roles in a data-oriented marketing environment. With these fundamental competencies, graduates are well-equipped for jobs of the future.
Starting in the second semester, the program offers different course options for the students. By choosing your preferences (e. g. elective subjects, practice and research projects or experimental working), you can structure your studies depending on your interests and career goals — even on an international level by spending the third semester abroad, if you wish. Business School Pforzheim has a high-ranking network of partner universities around the world.
The standard time of study is three semesters, including the master’s thesis.
The clearly structured and well-organized program ensures quality and reliability. Additionally, it creates flexibility within the modules (e. g. research modules or practical projects in cooperation with organizations).
The combination of traditional classroom training with blended-learning leads to an integrated framework of learning. Inverted classroom as well as action-based learning are integrated in a seamless learning concept. The "InnovationSpace" with its creative working environment inspires students to creative thinking and experimenting.
The culture of Business School Pforzheim is driven by personal communication and cooperation. Small groups of 25 students allow for close contact with fellow students. For this reason, the working atmosphere is characterized by interdisciplinarity and interculturality.
Our Business School is Germany's first AACSB-accredited University of Applied Sciences. This international accreditation confirms the high quality of teaching and research, the consistent striving for improvement and a culture of continuous improvement.