Digital Business Management: Integrating Digital Technologies with Business Administration
Transforming the World Through Digital Management
Our degree program merges business administration with cutting-edge digital technology management to fully prepare you for the challenges of the modern business landscape. We provide extensive practical experiences, impart essential skills, and empower you to create innovative digital solutions in real-world projects. Kickstart your career in business information systemsand digital business management at one of Germany's top business schools!
What can you expect during your studies?
Our practice-oriented program is meticulously designed to prepare you strategically for a successful business career. Initially, you'll build a robust foundation in General Management, Economics, and Mathematics. We also introduce specialization options early on, including Information Systems, Digital Business Applications, Business Process Management, and Process Analytics. As you progress to advanced stages of your studies, you'll deepen your understanding in areas like Management Accounting, International Economics, Quantitative Methods, and Law. Additionally, ample opportunities are provided for personalized focus, allowing you to delve into specialized fields such as Digital Business Management, Process Analytics, and Data Science.
All at a glance!
Explore What Our Program Has to Offer!
Our bachelor’s degree in Business Administration/Digital Business Management (B.Sc.) adopts a holistic approach, ensuring students gain a comprehensive understanding of both foundational business principles and advanced digital management strategies. This program seamlessly blends theoretical knowledge with hands-on application, establishing a robust foundation in key business administration areas while incorporating economic insights and the importance of ethical and social responsibilities.
Students will develop the ability to analyze and solve complex business challenges through rigorous training in quantitative methods and legal frameworks. The curriculum reinforces essential information systems skills, such as algorithmic thinking, including data structures, and data management, and delves into business process management.
A significant feature of our program is the application of process mining, artificial intelligence and machine learning in crafting and refining digital business processes. Additionally, modules on digital transformation, and IT governance keep our students at the forefront of technological advancements.
The internship semester is a core component of our learning approach, offering real-world experience and allowing students to apply their knowledge practically. Capstone projects like the applied digital transformation project and the bachelor’s thesis challenge students to devise independent solutions to intricate problems.
Elective courses provide opportunities for deeper specialization in project management, user interface & experience design, data science and process mining. Our focus on current and future digital trends equips students with the skills to innovate and strategically apply new technologies.
This program not only prepares students to master the nuances of digital transformation but also positions them as leaders ready to excel in the digital economy.
Maximize Your Potential with Our Digital Business Management Program
In the Pforzheim Digital Business Management program, we cultivate a vibrant learning environment that prepares students to design, evaluate, optimize, and implement cutting-edge IT solutions for global, internet-based business processes. Our focus is on nurturing future-ready graduates with a keen grasp on internationality, innovation management, sustainability, and globalization.
We offer German language courses tailored for international students and pride ourselves on our Business School's rank within the top 5% globally, validated by AACSB accreditation and the success of our graduates.
Whether you aim to be an entrepreneur, consultant, manager, or specialist, our program teaches you how to lead in a digital era with visionary, responsible, and effective strategies.
The program uniquely balances general management education with specialized training, equally emphasizing both core business disciplines and digital innovation. You will gain expertise in:
- Leading change in diverse, global business environments
- Leading and managing digital transformation initiatives across diverse sectors
- Enhancing customer and supplier relationships through digital business strategies
- Developing and implementing digital business models and processes
- Applying data science and management techniques as well as artificial intelligence to analyze and optimize business operations
- Employing process mining tools to discover, monitor, and improve real processes
Embrace the future of business with a curriculum that arms you with the skills needed to excel in today’s dynamic digital landscape.
The Digital Business Management program offers graduates excellent career opportunities.
Our program equips graduates with a diverse skill set, preparing them for a variety of professional fields within digital transformation and management. Our students excel in business process management, where they analyze and optimize complex processes, lead significant digital transformation projects, and implement ERP systems like SAP to enhance operational efficiency and business effectiveness.
With an emphasis on practical application, our program also prepares graduates to manage change effectively in a global context, addressing both cultural and organizational transformations within internationally active companies.
Specialized training in supplier relationship management and e-procurement allows graduates to digitize interorganizational processes and sustain strategic supplier relationships. In areas such as customer relationship management and e-commerce, our graduates are adept at leveraging digital tools to enhance the customer journey and optimize digital sales channels.
In addition, our graduates gain profound knowledge in integrating and managing enterprise applications and distributed systems, which are crucial for seamless data flows across organizational boundaries. Furthermore, they are proficient in developing and managing user-friendly and effective online platforms using the latest in platform and web technologies.
Our robust curriculum in business administration, enhanced with specific expertise in areas like data science, artificial intelligence, and process mining, equips graduates to meet the current demands of the digital business world and prepares them for future challenges. Their expertise is further refined by their ability to apply advanced data strategies, including the use of artificial intelligence (AI) and process mining techniques. These skills enable them to optimize operations, predict trends, and improve decision-making processes within complex systems, making them highly valuable in both the German and international job markets.
Anna-Lena-Puett, Job, Company
I completed my studies at the International Bachelor's Program in Business Administration/Digital Business Management (B.Sc.). The program was transformative and gave me a comprehensive understanding of the rapidly evolving digital landscape. Digitalization is fundamentally changing industries and economies, and I learned how to navigate and thrive in this dynamic environment.
What attracted me to this program was its innovative curriculum and recognition by AACSB, ensuring high-quality education. The program covered diverse subjects, including digital business models, programming, user experience design, data management, and project management. The emphasis on hands-on learning and theoretical foundations equipped me with the agility and adaptability needed for success in the digital age.
The program's international environment was a highlight. It facilitated collaboration and cultural exchange among students from different backgrounds, enriching my learning and preparing me for the global nature of modern businesses.
I am grateful for the opportunities this program has provided me, paving the way for a career focused on driving digital innovation and transformation. I gained expertise in business process design, enterprise resource management, and customer relationship management, making me ready to tackle the challenges and opportunities of the digital age.
Graduating from one of the most prestigious business schools in Germany's most vital economic region has equipped me with the knowledge and skills to make meaningful contributions to the digital business world.
Could the Digital Business Management Program Be Your Perfect Match?
Are you eager to bridge the gap between traditional business expertise and the evolving landscape of digital technologies?
Do you have a deep interest in understanding the driving forces behind successful businesses and the transformative impact of digital innovation on both the economy and society?
Are you passionate about enhancing business processes, making data-driven decisions, and leading digital strategy in complex environments?
Our Digital Business Management program is tailored for forward-thinking individuals who aim to apply their analytical and creative skills in the digital realm. If you thrive in collaborative projects, possess strong initiative, and have a proficient command of English, this program is designed for you.
We seek to attract ambitious students from across the globe who are dedicated to forging a career in digital business management. Join us to become a part of a dynamic community dignified to lead in the digital future.
Study Requirements
Applicants must meet our academic (1) and English language (2) proficiency criteria. Additional steps are required for non-EU (3) applicants.
1. Academic Qualifications: Admission to the program is based on your university entrance qualification scores:
- General Score: 50% of the overall grade comes from your average university entrance score.
- Mathematics: 30% of the overall grade comes from your mathematics score.
- English: 20% of the overall grade comes from your English score.
2. English Language Proficiency: Applicants must demonstrate a strong command of English:
- Minimum level B2 according to the Common European Framework of Reference for Languages (CEFR).
- Equivalent TOEFL scores: minimum 72 (IBT), 188 (PBT), or 543 (ITP).
- Equivalent IELTS score: minimum 5.5.
- Equivalent Cambridge English: B2 First (min. 162), C1 Advanced, or C2 Proficiency.
3. Non-EU Applicants: If you have a non-EU university entrance qualification, you need to complete two additional steps first:
- Document Verification: Submit your university entrance qualification documents for recognition either to the International Office of Pforzheim University or to the Studienkolleg Konstanz.
- Admission Interview: Schedule an interview, which can be conducted either online via video call or in person if you are in Germany.
General Deadline:
The application deadline for the winter semester, which starts at the end of September or beginning of October, is 15th July. This applies to both EU and non-EU applicants. If the deadline falls on a weekend or public holiday, it extends to the end of the next working day. The application portal opens in mid-April.
Additional Requirements for Non-EU Applicants:
Non-EU applicants must submit their university entrance qualification documents and schedule an interview before 31st May.
Detailed Admissions Process:
For more details about the application process and admissions at Pforzheim University, click here.
EU/EEA Students:
There are no tuition fees for German citizens, as well as citizens of EU or EEA countries.
Non-EU/EEA Students:
International students who obtained their high-school diploma from outside the EU/EEA are required to pay tuition fees of EUR 1,500 per semester under the Baden-Württemberg State University Fees Act. Graduates from German international schools abroad ("Deutsche Auslandsschulen" or DAS) are exempt from these fees.
For detailed information on tuition fees, click here.
Student Service Fee:
All students are required to pay a service fee of EUR 116 per semester. This fee includes a semester ticket for regional public transportation.
Application Timeline: The application portal is open from May 1 to July 15.
Application Steps:
Step 1: Initial Application via Hochschulstart: Begin your application process at hochschulstart.de. This platform allows you to submit your initial application, manage your documents, and rank your preferred universities and programs. It’s the first gateway to applying for higher education in Germany.
Step 2: Detailed Application to Pforzheim University: After completing the initial application on Hochschulstart, proceed to the Pforzheim University application portal. Here, you can submit your detailed application specifically for our programs. Log-in and manage your application here.
Further Information on Application Steps:
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Register and Apply: After your registration at hochschulstart.de, use the credentials to log in to Pforzheim University’s portal. This is where you can apply for specific degree programs offered by Pforzheim University.
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Manage Your Application: Check the status of your application and complete any required steps to finalize your submission. Remember, keeping track of your application status is crucial for timely updates.
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Submission and Verification: Ensure all necessary documents are submitted before the deadline. If you have applied to multiple programs, prioritize your preferences directly on hochschulstart.de.
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Prioritizing and Selection Process: For further details and to prioritize your applications, watch the explanation video on hochschulstart.
Start your journey with us and be part of an innovative learning community!
For international students: Recognition of university entrance qualifications through the International Programmes Office must be applied for by 31 May 2024.
Applications will be accepted from 1 May to 15 July
Contact Information
Contact Information
E-Mail: dbm(at)hs-pforzheim(dot)de
Phone: +49 7231 28 6096
Office: W2.4.32 (Secretary's office) and W2.2.23 (Program office)
Are you interested in learning more about the Digital Enterprise Management study program? We offer personalized online discussions via Teams or other platforms, giving you the opportunity to connect directly with our faculty or current students.
To arrange a meeting:
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Email us: Send your request for an appointment via email, and we can set up a time that works for you.
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Schedule a Session with Prof. Dr. Schuster: If you prefer a one-on-one discussion, you can book a session directly with Prof. Dr. Schuster here.
We’re excited to discuss your educational future with us!
