Bachelor's programs

Not only do we want to be among the largest German business schools but also among the best.

Our Bachelor program offers more than just a basic business education. Through the combination of academic foundation and practical application, our students are optimally prepared for all functions in everyday business life. The Business Law (LL.B) course combines business and legal studies in an holistic education. Pforzheim University is the only university of applied sciences in Germany that offers students internationally-accredited bachelor's and master's degrees. The Business Administration programs at the University of Applied Sciences in Pforzheim meet the highest international standards. This is confirmed by the Association to Advance Collegiate Schools of Business (AACSB), the world's leading accreditation institution. Aside from Pforzheim, only ten universities in Germany and fewer than 5% worldwide hold this outstanding seal of quality. With this accreditation, our students can be confident that we will continuously improve the quality of studies, teaching and applied research for the benefit of students and companies as future employers.

Bachelor's programs

Please note:
All programs are taught in German, except for the B. Sc. Digital Enterprise Management

Degree programDegreeStart of studiesNote
Controlling, Finance and AccountingB. Sc. Winter / Summer semester 
Digital Enterprise ManagementB. Sc.Winter semesterCourses in English
Purchasing and LogisticsB. Sc.Winter / Summer semester 
International BusinessB. Sc.; (Double Degree)Winter / Summer semester 
International MarketingB. Sc.; (Double Degree)Winter semester 
MarketingB. Sc.Winter semester 
Marketing Communication and AdvertisingB. Sc.Winter / Summer semester 
Market Research and Consumer PsychologyB. Sc.Winter semester 
Media Management and Psychology of AdvertisingB. Sc.Winter semester 
Human Resources ManagementB. Sc.Winter / Summer semester 
Resource Efficiency ManagementB. Sc.Winter semester 
Taxation and AuditingB. Sc. Winter / Summer semester 
Business Information Systems, Management and ITB. Sc.Winter semester 
Business LawLL.B.Winter / Summer semester