Our bachelor’s degree in Business Administration/Digital Business Management (B.Sc.) adopts a holistic approach, ensuring students gain a comprehensive understanding of both foundational business principles and advanced digital management strategies. This program seamlessly blends theoretical knowledge with hands-on application, establishing a robust foundation in key business administration areas while incorporating economic insights and the importance of ethical and social responsibilities.

Students will develop the ability to analyze and solve complex business challenges through rigorous training in quantitative methods and legal frameworks. The curriculum reinforces essential information systems skills, such as algorithmic thinking, including data structures, and data management, and delves into business process management.

A significant feature of our program is the application of process mining, artificial intelligence and machine learning in crafting and refining digital business processes. Additionally, modules on digital transformation, and IT governance keep our students at the forefront of technological advancements.

The internship semester is a core component of our learning approach, offering real-world experience and allowing students to apply their knowledge practically. Capstone projects like the applied digital transformation project and the bachelor’s thesis challenge students to devise independent solutions to intricate problems.

Elective courses provide opportunities for deeper specialization in project management, user interface & experience design, data science and process mining. Our focus on current and future digital trends equips students with the skills to innovate and strategically apply new technologies.

This program not only prepares students to master the nuances of digital transformation but also positions them as leaders ready to excel in the digital economy.

For a deeper look at the program contents, download our module manual.

In the Pforzheim Digital Business Management program, we cultivate a vibrant learning environment that prepares students to design, evaluate, optimize, and implement cutting-edge IT solutions for global, internet-based business processes. Our focus is on nurturing future-ready graduates with a keen grasp on internationality, innovation management, sustainability, and globalization.

We offer German language courses tailored for international students and pride ourselves on our Business School's rank within the top 5% globally, validated by AACSB accreditation and the success of our graduates.

Whether you aim to be an entrepreneur, consultant, manager, or specialist, our program teaches you how to lead in a digital era with visionary, responsible, and effective strategies.

The program uniquely balances general management education with specialized training, equally emphasizing both core business disciplines and digital innovation. You will gain expertise in:

• Leading change in diverse, global business environments
• Leading and managing digital transformation initiatives across diverse sectors
• Enhancing customer and supplier relationships through digital business strategies
• Developing and implementing digital business models and processes
• Applying data science and management techniques as well as artificial intelligence to analyze and optimize business operations
• Employing process mining tools to discover, monitor, and improve real processes

Embrace the future of business with a curriculum that arms you with the skills needed to excel in today’s dynamic digital landscape.

Our program equips graduates with a diverse skill set, preparing them for a variety of professional fields within digital transformation and management. Our students excel in business process management, where they analyze and optimize complex processes, lead significant digital transformation projects, and implement ERP systems like SAP to enhance operational efficiency and business effectiveness.

With an emphasis on practical application, our program also prepares graduates to manage change effectively in a global context, addressing both cultural and organizational transformations within internationally active companies.

Specialized training in supplier relationship management and e-procurement allows graduates to digitize interorganizational processes and sustain strategic supplier relationships. In areas such as customer relationship management and e-commerce, our graduates are adept at leveraging digital tools to enhance the customer journey and optimize digital sales channels.

In addition, our graduates gain profound knowledge in integrating and managing enterprise applications and distributed systems, which are crucial for seamless data flows across organizational boundaries. Furthermore, they are proficient in developing and managing user-friendly and effective online platforms using the latest in platform and web technologies.

Our robust curriculum in business administration, enhanced with specific expertise in areas like data science, artificial intelligence, and process mining, equips graduates to meet the current demands of the digital business world and prepares them for future challenges. Their expertise is further refined by their ability to apply advanced data strategies, including the use of artificial intelligence (AI) and process mining techniques. These skills enable them to optimize operations, predict trends, and improve decision-making processes within complex systems, making them highly valuable in both the German and international job markets.

Are you eager to bridge the gap between traditional business expertise and the evolving landscape of digital technologies?

Do you have a deep interest in understanding the driving forces behind successful businesses and the transformative impact of digital innovation on both the economy and society?

Are you passionate about enhancing business processes, making data-driven decisions, and leading digital strategy in complex environments?

Our Digital Business Management program is tailored for forward-thinking individuals who aim to apply their analytical and creative skills in the digital realm. If you thrive in collaborative projects, possess strong initiative, and have a proficient command of English, this program is designed for you.

We seek to attract ambitious students from across the globe who are dedicated to forging a career in digital business management. Join us to become a part of a dynamic community dignified to lead in the digital future.

Application Deadlines

The application deadline for the winter semester (starting end of September or early October) is 15 July for EU applicants. For international non-EU applicants this deadline is 31 May. If the deadline falls on a weekend or public holiday, it is extended to the next working day. The application portal opens in mid-April.

Important for Non-EU Applicants

Applicants with a non-EU university entrance qualification must submit their documents for recognition to the International Programs Office or the Studienkolleg Konstanz by 31 May.

Admissions Process

For detailed information about the application procedure and admission requirements at Pforzheim University, please visit our official overview: Application Procedure for Regular Degree Students 

Since the winter semester 2017/18, universities in the federal state of Baden-Württemberg charge additional tuition fees for students who are non-EU nationals. This classification is based exclusively on passport nationality, not on the country in which a previous degree was obtained.

For more details, please refer to the official Baden-Württemberg STUDY GUIDE.

The application portal for the winter semester is open from 1 May to 15 July. This applies to all applicants wishing to start their studies in late September or early October.

Step-by-Step Application Process

Step 1: Register on Hochschulstart

• Start your application by registering at www.hochschulstart.de.
• Hochschulstart is the central platform for coordinating university admissions in Germany through the Dialogorientiertes Serviceverfahren (DoSV).
• After registration, you will receive your applicant ID (BID) and applicant authentication number (BAN), which are required for the next step.

Step 2: Apply via Pforzheim University’s Portal

• After registering on Hochschulstart, go to the Pforzheim University application portal and log in using your BID and BAN.
• Here, you can submit your complete application, upload all required documents, and select the study programme(s) you wish to apply for.

Important Tips for Managing Your Application

• Track your status: Regularly check both Hochschulstart.de and the Pforzheim University portal for updates.
• Submit early: Make sure to upload all required documents well before the 15 July deadline.
• Prioritise your programmes: If applying to multiple universities or programmes, prioritise your choices on Hochschulstart.de.
• Selection and admission: Admission offers are made based on your rankings and submitted documentation. Notifications will be sent via Hochschulstart.

For a detailed guide on the prioritisation and coordination process, watch the official video tutorial: How the DoSV Process Works 

Your Journey Starts Here

Become part of a dynamic and international academic environment at Pforzheim University, where business, technology, and design converge. Apply now and shape your future with us.