Team
Our philosophy
The Corporate Communication Management program is taught by experienced professors who know their discipline from first-hand practical experience and who are also actively involved in research.
Selected courses, trainings and workshops are taught by highly qualified communication experts from companies and agencies, who in general have a doctorate and several years of professional experience.
Prof. Dr. Simone Huck-Sandhu is program director of the Master's program in Corporate Communication Management. She teaches the subjects "Corporate Communication", "Public Relations" and "Internal Communication". In her research, she focuses on questions of strategic corporate communication. She specializes in communication management, innovation communication and international communication. In 2015, she was awarded the teaching prize of the Business School at Pforzheim University for her commitment to teaching and the use of innovative didactic methods.
Prof. Dr. Felix Krebber is professor for corporate communication. As a communication and political researcher, he teaches „Public Relations" and "Communication Research" and coaches students in the „InnovationLab" course. His research focuses on the societal acceptance of corporate action. Felix Krebber previously worked in practice (e.g. navos/Jung von Matt Group, LAUTENBACH SASS), where he advised major international companies on strategy integration and the organization of corporate communications.
In 2022, Felix Krebber was honoured with the Teaching Award of the Faculty of Business and Law for his commitment and the excellence of his outstandingly evaluated courses.
Vanessa Haberer has a degree in Business Administration/International Business from Pforzheim University. During her studies, she completed a semester abroad at the University of Liverpool and an internship semester in the Strategy & Corporate Development department at Hansgrohe. Since January 2022, she has been an academic assistant in the Master's degree program in Corporate Communication Management.
Prof. Dr. Markus Buchner is professor for general and transaction-orientated business administration. In the Master's programme in Corporate Communication Management, he teaches together with Prof. Dr. Anna Hansch in the course "Organisation, Communication and the Public Sphere".
Prof. Dr. Anna Hansch is professor for Digital Media and Platforms. In the Master's programme in Corporate Communication Management, she teaches together with Prof. Dr. Markus Buchner in the course "Organisation, Communication and the Public Sphere".
Prof. Dr. Gabriele Naderer is professor for market psychology and buyer behavior. She teaches a course on "Research Design, Methods and Processes" and supervises student research projects.
Prof. Dr. Elke Theobald is professor for computer-based media. She also conducts research and practical projects with students in the fields of competitive and marketing intelligence and online marketing. She teaches a module on "Marketing Communication“.
Dr. Alena Kirchenbauer, in her role as Team Leader International Communication, is responsible for internal and external corporate communications at the B2B company Rutronik Elektronische Bauelemente GmbH. As an assessor on the board of the DPRG Baden-Württemberg regional group, she is committed to promoting dialogue between PR practice and research. She is also a lecturer in PR, communications management and internal communications at Pforzheim University and Stuttgart Media University. Specifically, she teaches in the "Internal Communication" module at the MCCM.
Dr. Jutta Rosenkranz-Kaiser has been Managing Director of the Stuttgart-based consultancy Comunicada Consulting GmbH for 20 years. As a communications consultant, she advises medium-sized companies as well as international corporations on change projects. She previously worked as a communications manager and press spokesperson in the financial sector, at consulting firms and in the public sector for several years. She teaches a hands-on course on "Change Communication“.
Markus Sönning is head of IT development and provision of internal communication platforms at Mercedes-Benz. In recent years, he and his team have promoted customer orientation in strategies, structures and culture throughout the company. Using approaches such as Design Thinking or Human Centered Design, numerous solutions have been developed that not only add value, but also inspire customers and users in the long term.
In the MCCM, he teaches a course on "Trends, Foresight and Innovation".
Dr. Frederic Vuillermin is a Senior Strategist at LIGANOVA – an international agency based in Stuttgart that specializes in brand experiences. In this position, he is responsible for the development of experience-centered marketing, brand and communication strategies in various projects for well-known clients from the automotive, FMCG, aviation and capital goods industries. He completed his doctorate at the University of Hohenheim on the subject of "Issues Management in Internal Communication".
In the MCCM, Dr. Frederic Vuillermin teaches "Strategy, Conception and Value Creation".
