The study model of the Bachelor's degree program in Business Administration/Business Informatics combines sound business administration fundamentals with key content from business informatics and applied computer science. The program is supplemented by application-oriented topics, organizational functions, and the fundamentals of general management.
The program is geared toward current developments in IT technology and economics. Lecturers from various disciplines teach students both theoretical fundamentals and practical insights, promoting an understanding of interdisciplinary connections at the interface between business and information technology.
The advantages of studying business administration/business informatics
Together with students from different academic backgrounds, you will work on practical solutions to business-related issues in the Bachelor's program in Business Administration/Business Informatics. In the courses, lecturers with practical experience contribute their perspectives and link theoretical principles with current applications. The broad business contacts of the university and the program are a particular added value, which are reflected in diverse, challenging, and, above all, current projects and case studies.
The Bachelor's program in Business Administration/Business Informatics is geared toward the latest developments in business and IT: The course content focuses on relevant digital technologies, data, and processes, as well as market-relevant innovations, and imparts sound technical and methodological expertise at the interface between business and information technology.
In addition to the range of English-language courses on offer, you will also have the opportunity to spend a semester abroad at one of Pforzheim University's partner universities.
Fourfold award winner: Pforzheim University is a Celonis Academic Center of Excellence
Pforzheim University has once again been named a Celonis Academic Center of Excellence – for the fourth time in a row. This places it among an internationally selected group of top universities that are leaders in teaching, research, and application of process mining.
The award recognizes the university's ongoing commitment to inspiring and educating students in future-oriented topics such as digital business processes, data analytics, and process automation. At the Faculty of Economics and Law, more than 1,300 students per year are now familiarized with the Celonis platform in nine modules at the bachelor's and master's level.
Through interdisciplinary teaching concepts, international research partnerships, and practice-oriented projects with industry partners, the university is actively shaping the future of digital process management. These activities open up excellent career prospects for students in a dynamically growing professional field.
More information about the award and the Celonis Academic Alliance:
View certificate: credly.com
Further information about the Celonis Academic Alliance: www.celonis.com/academic-alliance
Artificial Intelligence & Data Analytics
Understanding data, applying AI, designing systems
In the bachelor's degree program in Business Administration/Business Informatics, students acquire a solid foundation in artificial intelligence and data analytics at an early stage. They learn to systematically model and analyze data and make it usable for intelligent applications. In addition to classic database systems and analysis methods, students gain insights into machine learning and generative AI and apply these in a practical manner in projects and case studies. The opportunities, limitations, and ethical and legal issues of data-driven systems are also reflected upon.
Programming & Software Engineering
Developing software, understanding systems, implementing solutions
The program teaches solid programming and software development skills as the basis for modern information systems. Students learn to understand algorithms and data structures and to develop practical applications using common programming languages such as Java and Python. Topics such as object-oriented programming, databases, interfaces (APIs), agile development methods, and version control with Git form the basis for the structured implementation of software solutions in a team.
Digital business processes & IT-supported transformation
Analyzing processes, implementing IT, shaping companies
Another focus is on the analysis and design of digital business processes. Students learn to systematically model, analyze, and optimize operational processes using methods such as BPMN, process mining, and project management. The use of modern information systems and ERP solutions (e.g., SAP S/4HANA) is taught in a practical manner and applied in projects. In this way, students develop a holistic understanding of the role of IT in the digital transformation of companies.
Internationally and nationally accredited teaching quality
Accreditation & Quality
The high quality of teaching in the Bachelor's program in Business Administration/Business Informatics is confirmed by the accreditations AACSB, AQAS and EFMD Programme Accreditation and, last but not least, confirmed by the very strong demand on the labor market.
AACSB
The Business Administration/Business Informatics program is offered as part of the Faculty of Economics and Law at Pforzheim University, whose high quality in teaching and applied research has been confirmed by the world's leading accreditation institution, the Association to Advance Collegiate Schools of Business (AACSB).This international accreditation label is considered one of the most prestigious awards in the field of university education in economics and stands for the highest global standards. Pforzheim University is thus one of the few AACSB-accredited universities in the German-speaking world and is the first university of applied sciences in Germany whose quality in teaching and applied research has been recognized by AACSB.
AQAS
The bachelor's degree program in Business Administration/Business Informatics is accredited by the Agency for Quality Assurance through Accreditation of Study Programs (AQAS). The accreditation confirms the academic quality, the clear structure of the program, and the sound combination of business administration fundamentals with information technology and business informatics content. Particular emphasis is placed on the practical orientation of the program and the excellent preparation of graduates for a wide range of activities at the interface between business and IT.
EFMD Programme Accreditation
In addition, the Business Administration/Business Informatics program is part of the EFMD-accredited programs offered by the Faculty of Business and Law. This international accreditation confirms in particular the high practical relevance, international orientation, and close integration of teaching, business contacts, and current market requirements.
International university relations
Pforzheim University has the highest proportion of international students in Germany, has extensive academic relationships with universities and organizations around the world, and cooperates with internationally renowned companies.
Our course content has an international focus right from the start. This internationality is ensured by:
- the focus of the course content
- the bilingual teaching concept (German/English)
- the composition of the student group
- cooperation with international partner universities
Examples of cooperation with international universities: Joint case study work with student project teams from Chico State University in California and the Canadian University HEC Montreal as part of the English-language course “Business Process Management.”
Project management skills and social skills are taught early on in projects. The project teams consist of students from different countries. This allows students to intensify their language skills and gain early experience in working with people from other cultures.
Of course, our students also have the opportunity to attend a foreign partner university as part of a voluntary semester abroad in combination with a “Learning Agreement.” You can find more information on this on the pages of our International Office.
