Business PF

Betriebswirtschaft / Wirtschaftsinformatik - Management & IT

Design the digital business world of tomorrow! Digital business and digital transformation are on everyone's lips. Think of successful companies like Apple, Amazon, Facebook, Google, Netflix, Samsung or Soundcloud. What they all have in common is that they recognized the opportunities of digitization early on and implemented them with the help of innovative business ideas and state-of-the-art information systems.

Companies are therefore desperately looking for women and men who can assess the potential of new digital technologies and enable them to open up new business areas and improve existing business processes with the help of information systems: business data processing specialist!

At a glance

Duration of study
7 semesters (210 credits)

5th semester (100 days) 

Degree Classification
Bachelor of Science 
(Business Administration)

Once a year (winter semester)

Program language
German (at least 24 credits in English)

The entry requirement is a higher education entrance qualification. Good English language skills are essential. Non-native speakers must prove sufficient knowledge of German

If you have further questions regarding our study program or the application procedure, please do not hesitate to contact us: bwmi(at)hs-pforzheim(dot)de


In a digital business world, creativity, flexibility and highly developed information systems are the most important prerequisites for success - and business IT specialists play a central role in this. You!

  • combine their creativity with their knowledge of digital technologies to develop new business models,
  • use your knowledge of operational interrelationships and general conditions to plan optimized processes within the company as well as with customers, business partners and administration,
  • use methods of applied computer science tools to implement business processes efficiently,
  • implement these solutions responsibly to ensure the smooth and secure operation of information systems.

No matter whether you want to start your own start-up or see yourself as a consultant, manager or specialist: Business Administration / Information Systems - Management and IT prepares you for your start in an exciting and highly communicative profession!


Like all business management courses at Pforzheim University, Business Informatics - Management and IT is accredited both nationally (AQAS) and internationally (AACSB). This not only ensures the highest academic standards but also opens the doors for an international career.

In addition, we work closely with renowned companies in the region and ensure practical relevance and permanent adaptation of the teaching content to the needs of the labour market. There are therefore plenty of entry and promotion opportunities for you.

Are you fascinated by the business world and the incredible possibilities of information technology? Do you have an analytical mind that allows you to quickly understand complex contexts? You want to express your creativity, but you also have the necessary degree of care and stamina to make your ideas come true? You want to play your part in shaping tomorrow's business world?

Then you have come to the right place!

We open the doors to a fascinating world and an exciting professional life with above-average pay. Our course of studies "BW / Business Informatics - Management and IT" is one of the best in Germany. Apply now!

Our tailor-made program combines management-oriented subjects (approx. 70 percent) with applied computer science (approx. 30 percent).

In the management area, you will acquire sound knowledge in business administration, economics, quantitative methods, ethics, law, social and methodological competence.

In addition to this comprehensive economic education, you will acquire the following specific competencies in applied computer science:

Designing business processes with information systems, i.e. business process management, project management methods and transaction systems

  • Selection, customization and implementation of application systems (e.g. SAP-ERP) and computer-based management methods
  • Engineering approach to software engineering, especially in the design of information system architectures and human-computer interactions
  • Implementation (programming and data management) of information systems. (e.g. object-oriented development with Java and relational databases with SQL)
  • Understanding how operational IT systems (data networks, operating systems, hardware) work and their potential for use
  • Design and implementation of web applications for digital business scenarios
  • Knowledge and understanding of essential aspects of IT law
  • Consolidation of knowledge in electives (e.g. Internet of Everything, Organizational Networks, Anything Relationship Management, Mobile Solutions, Smart Factory, Big Data Management, Transaction Systems in Logistics, e-business and Supply Chains, Personnel Management, Methods of Quality Management)

Typical forms of events are lectures in German and English, computer exercises and tutorials as well as seminars and case studies. Within the framework of projects (usually together with companies) and a Capstone event, you will have the opportunity to apply your new skills in a multidisciplinary and practical way.

Whether woman or man: You are in demand as an entrepreneurcreative mediator and problem solver between departmental and IT world. Diverse job offers, high salaries and an incomparable variety characterize your professional perspective. A small selection from the extremely wide range of possible activities:

  • Start your own business
  • IT manager (CIO) and other management and leadership tasks, not only in IT areas
  • Consulting companies in the IT environment
  • Design, implement, support and maintain business application systems
  • Marketing, Sales and Training
  • Start your own business

You can find our alumni at many well-known management consultancies, IT consultancies or IT system houses and in companies of all industries. Because due to our broad training ("Pforzheim Model") there are additional opportunities for you in almost every company that uses information systems - in their IT areas, but also in specialist departments!

Our graduates are so highly rated by companies that you can usually choose from various offers. Whatever you choose: The graduate surveys show that you will probably already have signed your employment contract at the time of the examination. On the other hand, you could go one better and then complete your Master Information Systems (M.Sc.) with us, which is also one of the best courses of its kind in Germany and Western Europe.

The universities charge tuition fees of 1,500 € per semester for international students in the state of Baden-Württemberg and 650 € per semester for students in their second degree.

Students from the EU, the European Economic Area (EEA) and students who are part of an Erasmus Program are excluded from these fees. Refugees are also not affected. Students who have already begun their studies or who start in the summer semester 2017 are also unconcerned. Students who received their general qualification for university entrance in Germany without German citizenship are excluded.

Program goals describe the competencies, which every student should have obtained at the end of their studies at Pforzheim Business School. Each one of these goals is outlined by learning outcomes, through which the competency goals are operationalized and become tangible.

You can find the program goals and learning outcomes of the various study programs in the navigation bar. 

Goal at degree program level

Students have broad knowledge of theories and their practical application in order to understand business functions and processes. Expert Knowledge

Learning Objective/Outcome

1.1 Students demonstrate their distinguished and sound competencies in General Business Administration.

1.2 Students demonstrate their distinguished and sound competencies in Economics.

1.3 Students have command of legal methodology for case solutions on basis of claims.

1.4 Students are able to solve business problems based on profound data research skills and by applying quantitative methods.

1.5 Students have profound expert knowledge in their field of specialization.

Goal at degree program level

Students are able to use information technology successfully. Digital Skills

Learning Objective/Outcome

2.1 Students know and understand relevant IT software tools used in business and their features and have a solid understanding of digital technologies.

2.2 Students are able to effectively use and apply information systems to develop solutions in business settings.

2.3 Students are able to effectively use digital technologies to interact, to collaborate and to communicate.

2.4 Students handle the professional use of digital technologies in a responsible manner.

Goal at degree program level

Students demonstrate profound analytical and critical thinking skills. Critical Thinking and Analytical Competence

Learning Objective/Outcome

3.1 Students are able to implement adequate methods in a competent manner and to apply them to complex problems.

3.2 Students are able to critically reflect and interpret findings and to develop comprehensive solutions for complex problems.

Goal at degree program level

Students recognize issues and conflicts in the areas of ethics, sustainable development and social responsibility which can arise from economic and business activities and account for them accordingly. Ethical awareness

Learning Objective/Outcome

4 Students are able to develop sound strategies in the area of ethics, sustainable development and social responsibility and are able to apply them to typical economic decision-making problems.

Goal at degree program level

Students are able to express ideas and arguments clearly and convincingly in oral and written communication. Communication and Collaboration Skills

Learning Objective/Outcome

5.1 Students are able to express complex issues effectively in writing.

5.2 Students demonstrate their oral communication skills in presentations.

5.3 Students show that they are able to work succesfully in a team by performing practical tasks.

Goal at degree program level

Students are well-prepared to act successfully in a global business environment. Internationalization

Goal at degree program level

6.1 Students are able to understand and explain busienss challenges in an international context.

6.2 Students demonstrate that they can articulate themselves in a professional manner in international business.

6.3 Students successfully demonstrate awareness of cross-cultural differences.