Betriebswirtschaft / Marketing
The Bachelor Marketing program in Pforzheim offers a comprehensive insight into one of the most central functions of business management, namely the positioning and marketing of products, companies and brands. The degree programme combines the different areas of marketing with a broad business studies programme and thus creates the best conditions for a successful career start.
During the last 15 years globalization, innovation pressure as well as new information and communication technologies have changed our working world more than ever before. Due to the emerging challenges a lot of companies need to position themselves entirely new. In these changing times Marketing plays a key role. It includes the analytical and creative instruments that are needed to understand how a company is currently positioned, in which direction it will evolve and how it can, strategically and operationally, manage a promising process of reorientation. The programs at our university are consistently based on those current challenges. However Marketing is not only a specialization within the broadly based business studies, but rather the central theme of our academic education.
At a glance
Prerequisites
The entry requirement is a higher education entrance qualification. Good English language skills are essential. Non-native speakers must prove sufficient knowledge of German.
Contact
If you have further questions regarding our study program or the application procedure, please do not hesitate to contact us: bmmwp(at)hs-pforzheim(dot)de, Tel.: 0049 7231 28-6075
Program
If you are interested in how new products and markets are created, starting from analyzing customer needs, through to production, sales and communication, then you can learn about the central role of marketing in all of this.
Within this business study program you will learn how to create marketing concepts by setting targets, implementing strategies and using various instruments.
This course also teaches you how to find the right products, create the right price and distribution and communication policies within the market. This can be accomplished through systematic market research. As well as learning about theoretical aspects students will take part in projects in cooperation with renowned companies. After successful completion of this Bachelor study program, graduates have the opportunity to take part in a Master study course.
Benefits
- excellent academic education
- extensive, practice-oriented consolidation in the field of Media Management and Psychology of Advertising
- excellent reputation of the university
- a wide range of internship contacts
- excellent job opportunities for our graduates
- professors with good connections to reputable companies
- an internationally recognized Bachelor degree
- opportunity to study abroad at a reputable partner University
- acquisition of language skills through English language lectures
- opportunity to gain further qualifications through our Master study program
If you are ready for a Bachelor's degree program that will open all doors in marketing for you?
Are you interested in economic contexts and questions about positioning and marketing products and companies?
The Bachelor's degree program in Marketing is for all those who like to design creatively and can think analytically, enjoy committed teamwork, working independently and taking the initiative, then the Marketing degree program at Pforzheim University is just right for you!
The degree program consists of general studies and course specific modules. Students will spend approximately 70% of their degree on these general courses. The rest of the time will be taken up with course specific modules.
GENERAL STUDIES:
- General Business Administration
- Company Taxation
- Business Information Systems
- Mathematics, Statistics and Operations Research
- Economics
- Law
- Intercultural Competence
- Ethics and Corporate and Social Responsibility
COURSE SPECIFIC MODULES:
- Marketing management (marketing planning, organization and control)
- Marketing instruments (product, price, distribution and communications policy)
- Market research, sales forecasts and planning methods
- Consumer psychology
- Modern communications technology in marketing
- International marketing
- Negotiation and presentation techniques
- Case studies based on practice
- Project work with companies
Our marketing graduates hold different positions in business life. These include junior managers in the marketing sector with the opportunity to later become a product, marketing or sales manager. In addition they could work in the marketing or distribution department of a company, work in a consultancy firm or for an independent marketing consultancy.
In general there is the opportunity to gain employment within the field of sales, for example in product management and in distribution for an industrial or service company. Moreover graduates could work for consultancy companies, publishers, agencies, institutes or as self-employed advisors.
Program goals describe the competencies, which every student should have obtained at the end of their studies at Pforzheim Business School. Each one of these goals is outlined by learning outcomes, through which the competency goals are operationalized and become tangible.
You can find the program goals and learning outcomes of the various study programs in the navigation bar.
Goal at degree program level
Students have broad knowledge of theories and their practical application in order to understand business functions and processes. Expert Knowledge
Learning Objective/Outcome
1.1 Students demonstrate their distinguished and sound competencies in General Business Administration.
1.2 Students demonstrate their distinguished and sound competencies in Economics.
1.3 Students have command of legal methodology for case solutions on basis of claims.
1.4 Students are able to solve business problems based on profound data research skills and by applying quantitative methods.
1.5 Students have profound expert knowledge in their field of specialization.
Goal at degree program level
Students are able to use information technology successfully. Digital Skills
Learning Objective/Outcome
2.1 Students know and understand relevant IT software tools used in business and their features and have a solid understanding of digital technologies.
2.2 Students are able to effectively use and apply information systems to develop solutions in business settings.
2.3 Students are able to effectively use digital technologies to interact, to collaborate and to communicate.
2.4 Students handle the professional use of digital technologies in a responsible manner.
Goal at degree program level
Students demonstrate profound analytical and critical thinking skills. Critical Thinking and Analytical Competence
Learning Objective/Outcome
3.1 Students are able to implement adequate methods in a competent manner and to apply them to complex problems.
3.2 Students are able to critically reflect and interpret findings and to develop comprehensive solutions for complex problems.
Goal at degree program level
Students recognize issues and conflicts in the areas of ethics, sustainable development and social responsibility which can arise from economic and business activities and account for them accordingly. Ethical awareness
Learning Objective/Outcome
4 Students are able to develop sound strategies in the area of ethics, sustainable development and social responsibility and are able to apply them to typical economic decision-making problems.
Goal at degree program level
Students are able to express ideas and arguments clearly and convincingly in oral and written communication. Communication and Collaboration Skills
Learning Objective/Outcome
5.1 Students are able to express complex issues effectively in writing.
5.2 Students demonstrate their oral communication skills in presentations.
5.3 Students show that they are able to work succesfully in a team by performing practical tasks.
Goal at degree program level
Students are well-prepared to act successfully in a global business environment. Internationalization
Goal at degree program level
6.1 Students are able to understand and explain busienss challenges in an international context.
6.2 Students demonstrate that they can articulate themselves in a professional manner in international business.
6.3 Students successfully demonstrate awareness of cross-cultural differences.
