This semester, the students of our study program Media Management and Psychology of Advertising at Pforzheim University received valuable insights and best practices on the opportunities of Generative AI and its use in Marketing and Communication.

Bastian Goldschmidt, Managing Partner Strategy, and Oliver Heidorn, Director AI, both at Grabarz & Partner, enriched our Current Topics of Media Management class in the 7th semester with insights on relevant AI tools within the communication sector, impressive use cases within the different phases of the marketing process as well as a critical perspective and some watch outs while using Generative AI.
 
Thank you so much, Bastian and Oliver, for taking your time and sharing your great knowledge and expertise on this hot topic. We hope to see you soon again at Pforzheim University!