The advisory board supports and advises the Business School in all important matters and makes a significant contribution to its strategic development. Members of the advisory board are successful figures from business and society who completed their studies at the Faculty of Business and Law at Pforzheim University. They contribute practical insights to the further development of the Business School's teaching and research profile.

Since the summer semester of 2009, the Faculty of Economics and Law has been hosting a series of lectures entitled “VIA Impulses” at the beginning of each semester, with VIA standing for Very Important Alumni. First-semester students and anyone else who is interested can attend this lecture, followed by a panel discussion, to gain insight into the course of study and, above all, the career path of a successful graduate. They can discuss their career with them and receive valuable tips and insider information about studying and careers.