Bridging the Gap: What an MBA Company Project with Bosch Really Looks Like

For many MBA applicants, the "Company Project" sounds like just another line in a brochure. But what does it actually feel like to stand in a meeting room and tell industry leaders where their multi-million dollar technology should go next?
Recently, a group of our MBA students found out through a high-stakes collaboration with Bosch. Working with a global giant like Bosch, located just a short drive away from Pforzheim in Renningen, students were tasked with the real-world heavy lifting of market research for a product that hasn't even hit its peak yet.
Under the dual mentorship of a university professor and Bosch’s own strategic leads, the team looked at the future. As Srijeet Majumder, one of the project participants, put it:
"The project was an exciting journey into market foresight. I was fortunate to get an inside look at Bosch’s engineering innovation while helping shape long-term value creation for a truly in-demand healthcare product."
Avik Chakraborty, another participant, also said, “Working on the company project with Bosch was a valuable and inspiring experience. With our professor as supervisor and strong support from my colleagues, I was able to grow my skills, explore new ideas and stay curious throughout the project. It was a meaningful collaboration that strengthened both my learning and confidence.”
The project was structured in two major phases that pushed the students' analytical and presentation skills to the limit:
•    The Interim Phase: Students mapped out the global market landscape, identifying exactly where the innovative product fits into the current ecosystem.
•    The Grand Finale: A grueling two-hour final presentation. This wasn't just a slide deck; it was a deep dive into customer pain points, potential user analysis, and viable business models.
The real test came during the Q&A. The students had to defend their findings to a room filled with senior business leaders and specialized scientists. It required a rare balance: being technical enough to satisfy the experts, but strategic enough to convince the executives.
By the end of the semester, the team had provided Bosch with a roadmap for innovation. This kind of "pressure-tested" learning is exactly what defines our MBA program.
We want to extend a massive thank you to the team at Bosch for their openness and mentorship, and to our faculty for guiding the students through such a complex technical landscape.

Text and photos: Fei Teng, MBA Class of 2026