Business Administration/ Digital Enterprise Management B.Sc.

For the architects of tomorrow's digital business world

Digitalization is unstoppable and will change business models, work processes and the way we live together at least as much as the invention of printing with moveable types. Society and companies therefore urgently need women and men to support them in the digital transformation. The prosperity of all of us, but also the respect of ethical principles are at stake.

Today, we are already finding Internet-enabled microchips in everyday objects, in automobiles or means of production - the digitization of society and economy is in full swing. The result is a digital parallel world in which not only people and machines exchange information with each other, but also machines among themselves. That's why we teach "Doing Business in a digital world" instead of just "Digital Business" – with a lot of business administration and the right dose of information technology.

  • The curriculum encompasses the achievement of 210 credits in 7 semesters
  • 62 of these credits are allocated to the major field of study
  • 103 credits to cross-disciplinary courses (specifically business administration, economics, quantitative methods, ethics & social responsibility, and language skills)
  • 28 credits to the internship semester
  • 17 credits to the concluding capstone assignments and thesis.

Projects, internship semester, an elective module with 12 credits in 6th semester and the thesis allow students to tailor the program individually to their intended career path. Within the elective module, students can choose besides a compulsory course “e-Business and Supply Chains” among courses in the field of Digital Business Models -like Internet of Everything, Organizational Networks, and Anything-Relationship-Management, and Digital Technology Solutions - like Mobile Solutions, Smart Factory, and Big Data Management.

You’re Benefits

In the Pforzheim DEM, we provide the academic and professional edge that will provide our students with distinct competitive advantages for the business of tomorrow. This program is aimed at enabling its graduates to design, evaluate, optimize and implement IT solutions for global, internet-based business processes with the most relevant future topics: International, Innovation Management, Sustainability and Globalization.

  • German language courses included for internationals
  • Our Business School is one of the top 5% of all business schools worldwide - this is confirmed by the international accreditation by AACSB and our graduates

No matter whether you see yourself as an entrepreneur, a consultant, a manager or a specialist: Learn in an international environment, how to link the most important study contents in the age of digitization in order to lead companies into the future in a visionary, responsible and successful way.

The tailor-made program merges a general, management-oriented and a program-specific part with almost equal weighting. The general part consists of subjects selected for you in the fields of business administration, economics, ethics, social and intercultural competence, quantitative methods and law. In the program-specific part, you will acquire skills in particular in the following areas:

  • Digital Business Models
  • Digital Business Processes
  • User Experience Design, Web Technologies
  • Big Data Management
  • Digital Business Applications
  • Electronic Markets, Electronic Data Interchange, Enterprise Application Integration
  • Customer relationship management, e-commerce
  • Supplier relationship management, e-procurement
  • Programming
  • Project Management
  • Change Management in a global context

Your application documents have to pass the official administration of our university, where our general requirements and your higher education entrance qualification degree are being approved.

What are the general Requirements?

  • Certificate of (foreign) university entrance qualification (higher education entrance qualification) and a translation of this certificate into German or English
  • Proof of appropriate English language skills. The language proficiency in English must be at least level B2+ (IELTS > 6.5, Toefl > 95, etc.) of the common European framework of Reference for Languages. A list of the language certificates that are accepted can be found here: Common European Framework of Reference for Language
  • Curriculum Vitae/Resume with tabular overview until the time of application

An overview of the required documents can be found here: Application materials checklist. We recommend you to view this list because, different documents are needed, depending on where you come from (EU / non-EU etc.)

Equivalence of degrees

Criteria for the evaluation of degrees and secondary school leaving certificates. As a first orientation you may check the list of entry requirements recommended by the state Baden-Wuerttemberg and the German Kultusministerkonferenz (KMK )for the various countries.

Program Start

Applications are only possible for the winter semester. The program starts in September.

Enrolment fees

An administrative fee of about 180 EUR in the first semester has to be paid (incl. contribution to the student union and a ticket for free public transport within the City of Pforzheim for the whole semester).

Details of the fees:

  • 82€ Student union fees
  • 70€ Administrative costs contribution
  • 8€ Student's society contribution
  • 20€ Fee for the student's identity card (provided that no identity card is already given)

Re-Enrollment fees

An administrative fee of about 160€ per semester has to be paid (incl. contribution to the student union and a ticket for free public transport within the City of Pforzheim for the whole semester).

Tuition fees

Please note that the state of Baden-Württemberg charges tuition fees for non-EU students. These fees amount to 1,500 € per semester. 

You receive further information here: Baden-Württemberg STUDY GUIDE

Costs of living

Student life in Pforzheim is less expensive than in most other German university towns. In order to be able to live here with all the expenditures you can expect (health insurance, rent, etc.), you will need about 500-700 EUR per month. A dorm room here costs about 180 EUR per month, a meal in the students' cafeteria about 3 EUR.

Application deadline & process

Applications are only possible for the winter semester.

May 31 th : Deadline for foreign applications from non-EU countries

July 15th: Deadline for all other applicants

Application process

Your application documents have to pass the official administration of our university, where our general requirements and your higher education entrance qualification degree are being approved.

All applications fulfilling the formal criteria will be ranked by the average grade of the Higher Education Entrance Qualification. Based on a ranking, we invite selected candidates for an interview, either face-to-face or by means of modern communication media. The interview is usually held at the Pforzheim University of Applied Sciences within four weeks after the application deadline. Applicants are invited to the interview by the university in due time by e-mail. Relevant criteria are your motivation, social skills, self-presentation, English language skills, and analytical thinking.

Applicant profile

You want to be the architect who wants to help shape the digital world of today, tomorrow and the day after tomorrow?

Then you've come to the right place.

We endeavor to attract excellent female and male students from all over the world and Germany who aspire to pursue a career in international business. International students who want to prepare for a career in a German-speaking business world. First three semesters, the courses are in English.

“German as a foreign language” will provide students with an intensive introduction to their German-speaking environment.

In the fourth semester, a mixed-language course (German/English) as well as a course conducted entirely in German will prepare students for use of German in the internship semester (5th semester). The global orientation of this program is also reflected in the composition of students.

German students who want to prepare for an international career in the context of digital enterprise Management.

Please note: Applicants with a German university entrance qualification (Allgemeine Hochschulreife! Nicht Fachabitur o.ä) may just proof that they were examined in English in their final exams.

unique selling proposition

  • Our Business School is one of the top 5% of all business schools worldwide - this is confirmed by the international accreditation by AACSB and our graduates.
  • You will be trained in a theoretically sound and consistently practical manner and thus very well prepared for your career start.
  • Social responsibility and sustainability are important to us, because we belong to the Champions Group of the United Nations. You can obtain an ethical certificate (Ethicum) and will be prepared for the challenges of the future.
  • We want to promote your personality. To this end, we offer you a wide range of opportunities such as mentoring by professors, active participation in student initiatives or series of events with companies and former students of our university.
  • Thanks to the three faculties of Economics & Law, Technology and Design, the university offers you the opportunity to take part in interdisciplinary events or the Studium Generale and thus to look beyond your own horizons at the university
  • We prepare you best for the challenges of the future by means of a broad basic training and the occupation-specific specialisation in a course of study chosen by you.
  • Thanks to our good networking with companies, our graduates are excellently prepared for entering the labour market and they are very successful in the transition to professional life as well as in their further careers.

These are examples for companies where our students have completed their internship semester:

  • Daimler AG
  • Robert Bosch GmbH
  • Porsche AG
  • Omikron Data Quality GmbH
  • IBM Deutschland GmbH Global Business Services
  • SAP AG
  • BMW Group
  • medialesson GmbH
  • itelligence AG
  • MHP- Management- und IT-Beratung GmbH
  • Capgemini
  • Ernst & Young Global Limited
  • Siemens AG

The internship semester is provided for for the 5th semestern in the study and examination regulations . The duration of the internship is at least 100 working days without sick leave or vacation. We recommend completing the internship for six months.

  • Objectives of the practical semester are:
  • getting to know the everyday working life
  •  the application of the specialist knowledge acquired so far
  •  the training of social skills
  • the recognition of one's own abilities and limits
  • motivation for further studies and career entry

The tasks of the students during the practical semester also include preparing a 50-day report in which the students are to make an individual assessment of the personnel processes in the practical company.

Project works: The project work is also a guarantee for our practical orientation. Co-operations with companies are also very often arranged

An excerpt:

  • Web design: Improvement website
  • Web /eLearning: Introduction to Innovator and smartfacts
  • Development: Applicant App concept created by Students
  • Collaborative Planning, Forecasting and Replenishment
  • Efficient Consumer Response
  • Supply Chain Management
  • Vendor Managed Inventory
  • Customer Relationship Manament
  • Collaboration in project team, preparation for meeting