Betriebswirtschaft / Media Management und Werbepsychologie

This Bachelor‘s program offers two complementary specializations: Psychology of Advertising and Media Management. The research area of Psychology of Advertising is how and why advertising affects consumers. In this specialization our students acquire the needed psychological knowledge in a scientifically sound and practical manner. Media Management is about the use of media in corporate communication and provides our students with the necessary know-how needed to work in the management of media companies. As companies normally use the media for advertising, the circle is completed with advertising psychology.

At a glance

Duration of study
7 semesters (210 credits)

5th semester (100 days) 

Degree Classification
Bachelor of Science
(Business Administration)

Once a year (winter semester)

Program language
German (at least 18 credits in English)

Semester abroad

The entry requirement is a higher education entrance qualification. Good English language skills are essential. Non-native speakers must prove sufficient knowledge of German

If you have further questions regarding our study program or the application procedure, please do not hesitate to contact us: bmmwp(at)hs-pforzheim(dot)de, Tel.: 0049 7231 28-6096


Every day consumers are flooded with an increasing amount of information and marketing activities. More than ever, enterprises have to face the challenge of delivering their message to a specific market group and gain the effect they are looking for.

The 'Media Management and Psychology of Advertising' program combines aspects of economics with psychology, as well as communication sciences, providing our students with special knowledge and insights on corporate communication and the media. Based on this sound education our students learn to analyze and conceive media products and organize the efficient use of media.


  • excellent academic education 
  • extensive, practice-oriented consolidation in the field of Media Management and Psychology of Advertising
  • excellent reputation of the university
  • a wide range of internship contacts
  • excellent job opportunities for our graduates
  • professors with good connections to reputable companies 
  • an internationally recognized Bachelor degree 
  • opportunity to study abroad at a reputable partner University 
  • acquisition of language skills through English language lectures 
  • opportunity to gain further qualifications through our Master study program

If you are interested in analyzing media and understanding the psychological effects of marketing communication, if you enjoy working in a team and are able to think analytically, then this is the right program for you.

Our graduates have diverse career opportunities in the communication and media sector once they have gained their Bachelor of Science degree.

Program goals describe the competencies, which every student should have obtained at the end of their studies at Pforzheim Business School. Each one of these goals is outlined by learning outcomes, through which the competency goals are operationalized and become tangible.

You can find the program goals and learning outcomes of the various study programs in the navigation bar. 

Goal at degree program level

Students have broad knowledge of theories and their practical application in order to understand business functions and processes.

Expert knowledge

Learning Objective/Outcome

1.1 Students demonstrate that they have basic knowledge in Business Administration.

1.2 Students demonstrate their distinguished and sound competencies in Economics.

1.3 Students have command of legal methodology for case solutions on basis of claims.

1.4 Students are able to solve business problems by applying quantitative methods.

Goal at degree program level

Students are able to use information technology successfully.

Use of information technology

Learning Objective/Outcome

2.1 Students demonstrate proficiency in using computer programs to solve business problems.

2.2 Students are able to use information systems effectively in real world business settings.

Goal at degree program level

Students are able to examine problems critically and solve practical problems with analytical competence. 

Critical thinking and analytical competence

Learning Objective/Outcome

3. Students are able to apply analytical and critical thinking skills to complex problems.

Goal at degree program level

Students recognize ethical issues and conflicts, which can arise from their business activities and account for them accordingly.

Ethical awareness

Learning Objective/Outcome

4. Students are able to develop business ethics strategies and apply them to typical business decision-making problems.

Goal at degree program level

Students are able to express ideas and arguments clearly and convincingly in oral and written communication.

Communication skills

Learning Objective/Outcome

5.1 Students are able to express complex problems effectively in writing.

5.2 Students demonstrate their oral communication skills in presentations.

Goal at degree program level

Students are able to work effectively in teams.

Capacity for teamwork

Learning Objective/Outcome

6. Students show that they are able to work successfully in a team by performing practical tasks.

Goal at degree program level

Students have a sound background in their major field of study.

Expert knowledge in the major field of study

Learning Objective/Outcome

7.1 Expert knowledge.

7.2 Secure and competent application of methods and instruments.

7.3 Interpretation and critical reflection as well as development of alternatives.