Betriebswirtschaft / International Marketing

Your professional focus is on marketing? You have a good knowledge of German and English and would like to pursue an international career? Then the Bachelor’s program International Marketing is the perfect course of study for you.

The program combines Business Administration with a strong specialization in the area of international marketing. You have the chance to receive two Bachelor degrees: the International Marketing Bachelor of Pforzheim University and the foreign degree of the particular partner university. The program at Pforzheim University is taught half in English, half in German. At our partner universities English is the teaching language. Students spend four semesters in Pforzheim and two semesters at the partner university. A one-semester internship in the area of marketing is also part of the program. At the moment, there are eleven partner universities available for the double degree. 

In North America:
University of Wyoming – Laramie, USA
TEC de Monterrey – Monterrey, Mexiko

In South America:
ESAN University – Lima, Peru

In Europe:
National University of Ireland Galway – Galway, Ireland
IESEG – Paris or Lille, France
ESC Clermont – Clermont, France
University of Ljubljana – Ljubljana, Slovenia
IQS Universitat Ramon Llull – Barcelona, Spain
ISCTE Business School – Lissabon, Portugal

In Asia:
University Gadjah Mada – Yogyakarta, Indonesia
Yuan Ze University – Taoyuan, Taiwan

At a glance

Duration of study
7 semesters (210 credits)

5th semester (100 days) 

Degree Classification
Bachelor of Science
(Business Administration)

Stay abroad
2 semesters, Double Degree

Once a year (winter semester)

Program language
German and English

The entry requirement is a higher education entrance qualification. Fluent German and English language skills are essential. Non-native speakers must prove sufficient knowledge of German

If you have further questions regarding our study program or the application procedure, please do not hesitate to contact us: bim(at)hs-pforzheim(dot)de, Tel.: 0049 7231 28-6075


During the first part of the studies (first and second semester) students learn the basic business methods and mind sets. The second part of the studies (third to seventh semester) focuses on the specialization in international marketing. You learn approaches and methods companies use to optimize their relationships with customers and clients. This means that you learn marketing management as well as marketing and market research tools. The Bachelor's program also includes a one-semester mandatory internship in the area of marketing and a broad offer of subjects about recent marketing topics as well as interdisciplinary events such as the project seminar. Additionally, there is the possibility to spend one semester at a partner university. This stay in a foreign country helps students to improve their language skills and gain intercultural experiences.


  • Study at two renowned universities
  • Obtaining two academic degrees
  • Gaining intercultural competencies
  • Close cooperation with the professors
  • Profound economic education
  • Broad, practical specialization in the area of international marketing
  • Excellent acceptance of graduates by employers
  • Prospect of further development

Program goals describe the competencies, which every student should have obtained at the end of their studies at Pforzheim Business School. Each one of these goals is outlined by learning outcomes, through which the competency goals are operationalized and become tangible.

You can find the program goals and learning outcomes of the various study programs in the navigation bar. 

Goal at degree program level

Students have broad knowledge of theories and their practical application in order to understand business functions and processes.

Expert knowledge

Learning Objective/Outcome

1.1 Students demonstrate that they have basic knowledge in Business Administration.

1.2 Students demonstrate their distinguished and sound competencies in Economics.

1.3 Students have command of legal methodology for case solutions on basis of claims.

1.4 Students are able to solve business problems by applying quantitative methods.

Goal at degree program level

Students are able to use information technology successfully.

Use of information technology

Learning Objective/Outcome

2.1 Students demonstrate proficiency in using computer programs to solve business problems.

2.2 Students are able to use information systems effectively in real world business settings.

Goal at degree program level

Students are able to examine problems critically and solve practical problems with analytical competence. 

Critical thinking and analytical competence

Learning Objective/Outcome

3. Students are able to apply analytical and critical thinking skills to complex problems.

Goal at degree program level

Students recognize ethical issues and conflicts, which can arise from their business activities and account for them accordingly.

Ethical awareness

Learning Objective/Outcome

4. Students are able to develop business ethics strategies and apply them to typical business decision-making problems.

Goal at degree program level

Students are able to express ideas and arguments clearly and convincingly in oral and written communication.

Communication skills

Learning Objective/Outcome

5.1 Students are able to express complex problems effectively in writing.

5.2 Students demonstrate their oral communication skills in presentations.

Goal at degree program level

Students are able to work effectively in teams.

Capacity for teamwork

Learning Objective/Outcome

6. Students show that they are able to work successfully in a team by performing practical tasks.

Goal at degree program level

Students have a sound background in their major field of study.

Expert knowledge in the major field of study

Learning Objective/Outcome

7.1 Expert knowledge.

7.2 Secure and competent application of methods and instruments.

7.3 Interpretation and critical reflection as well as development of alternatives.